Creative Visualiser | Marketing Technologist | Web Design Enthusiast | UI / UX Designer
Full Stack Designer with UI/UX Design experience, specialized in B2B and B2C in a global environment. Focused on implementing creative design and web strategies and marketing technologies. Multi- skilled with all-around functional and technical expertise.
December 2013 - Present
Manager - Marketing Operations
HMS Infotech Pvt. Ltd., Full-Time - www.hotelogix.com
Responsible for developing the company website (B2B) and Blogs section in 3 languages (English, Spanish and Portuguese) in SEO friendly and mobile responsive. Work on creatives to create marketing collaterals (eBooks, Whitepaper, Case Studies, Tradeshow Flyers, Other sales enablement items) Manage Tradeshow activities from end to end (Major international tradeshows like WTM, HITEC, ITB, ATM) – organizing the booth layout, collaborate with overseas vendors to get the design in place, maintain brand uniformity across brochures, flyers, merchandise, give aways, etc. Work on animated videos to support different marketing campaigns. Adept at handling Web Operations - including publishing, analytics, technical monitoring of the website. Proficient with Analytics Tools which help access day to day reports across all geo’s track the performance of goal conversion rate, generate reports across multiple attributes. Well versed with Marketing Automation - create workflow mailers, landing pages, forms and list and track performance of each page on the website.
A robust hold over all marketing functions - be it Email marketing, Paid marketing (Capterra, Software Advice & Software Suggest), Website Traffic, Website conversion, Visitor engagement or Event management
- Awarded Star of the Month and Best Team Player of the Year 2015
- Increased the Capterra leads conversion by 10% from 60 leads, over a period of 2 months
- Increased Overall website traffic to 50K, and for the targeted countries to 30K with a 2% conversion rate, over a period of 4 months
- Automated Indirect to Direct workflow mailers to improve the conversion rate.
- Manage end to end trade-show events including cost optimization and vendor interaction.
- Reduce the budget by 50% by selecting a more relevant Marketing Automation & Email Marketing tool. Handled a quick and smooth transition to these new tools.
July 2007 - November 2009
VWR Lab Products Pvt. Ltd., Full-Time - www.vwr.com
Responsible for creating marketing materials and develop and maintain the webpage for 21 countries in 11 languages of Europe.
- Achieved the Best Employee Award in the team.
- Managing the entire website and the translations by taking the support of the team in different countries of Europe.
- Had good relationship with my team and trained my colleagues in RedDot CMS
April 2005 - March 2006
Xenos Technologies Ltd., Full-Time
Responsible for creating the advertising collaterals and promotional activities for the distributors and dealers of North and East region of India.
- Handling printing collaterals
- Creating Boards and flex ads for the dealers and distributors
- Creating Local channel TV promos for the production to support the business for the dealers and distributors.
February 2004 - March 2005
Graphic Design Coordinator
Sasi Advertising Pvt Ltd - Camet Multimedia, Full-Time
Responsible for creating the advertising collaterals and creating corporate presentations using Flash. Training the students in graphic designing and animation.
- Promoted as an in-charge of the training division at Tirupur.
1998 - 2001
Government Polytechnic College - Coimbatore
Diploma in Computer Engineering
1997 - 1998
Mahendra Matriculation higher secondary School
SSLC - 53.45%
Professional in Multimedia | Google Analytics | Computer Hardware & Networking
Html5 & Css3
Gottiegere, Bannergahata Road, Bangalore 560083
Tel: +91 99808 96632